Importance of Image Resizing In Digital Marketing

Quality images are a key part of successful digital marketing. Images are used on your website, in your social media, and in all of your other marketing materials. People often first see these images when they interact with your brand and decide whether or not to trust it based on what they see. If your images aren’t shown the right way, like being the wrong size or full of pixels, it can hurt your whole brand. Image size also affects how quickly a page loads, both on a computer and on a phone. Page speed is measured by how long it takes for a page to load and for the browser to show all of its content. Large graphics make your pages take too long to load, which makes people leave.

Your website also needs to be able to resize images. You have to make sure that images fit the screen well no matter what device is being used. If you don’t, Google Search Console will send you alerts like these: When you use the right tool, it only takes a few minutes to change the size of an image. There are a number of tools you can use to change the size of an image to make it look better. Here is a list of the best online tools you can use to change the size of an image.

1. Befunky image resizer

BeFunky is a great, free tool for resizing images for digital marketing. You can change the size of your image by changing its width, height, or scale. For example, if you know that your photo needs to be 500 pixels wide, you can type that number into the “Width” field. It will pick the right height so that the image doesn’t get messed up. Uncheck the “Lock Aspect Ratio” box if you want to choose your own width and height. Be careful, because changing the ratio can hurt the quality of the photo.

You can choose to resize photos and make simple changes to them for free. You can pay to upgrade to BeFunky premium if you want more options. This will give you access to options like photo filters and effects, touch-ups, frames, text, and more.

2. Image optimizer for Shopify

With this tool, you can change the size of your digital images to make them just right. Shopify made the Free Image & Photo Optimizer tool, which lets you add up to 6 photos by dragging them onto the tool’s interface or by uploading them from your device. Then you choose how big or small you want the images to be. Options include Compact (1024*1024 pixels), Medium (2048*2048 pixels), and Large (4472*4472 pixels).

It’s easy to use the tool. There are no complicated settings, and you can change the size of the images quickly. Simple and fast image resizing makes things easy, whether you’re resizing for a social media post, a newsletter, or a product image for an e-commerce store.

3. Online Image Resize

This easy-to-use image resizer is great if you find other online image resizer hard to understand or use. There is only one choice: pick one or more photos and then pick the width you want them all to be. The lowest is 16 pixels, and the highest is 1024.

All of your photos will be changed automatically to the width you choose. Then you can make more changes to each file by cropping, rotating, mirroring, or resizing. When you’re done, you can download each one separately or download them all at once in a ZIP file. Sweet!

4. Photo resizer tool

This tool is like #5 on this list, Social Image Resizer Tool, because it lets you change the size of images for Facebook, Twitter, and Instagram. But it has less to choose from. Photo Resizer also has tools like Microsoft Paint that aren’t part of the main programme. You can turn or flip an image, draw on it freely, or make circles or rectangles. When you want a visitor to look at a certain part of a photo, these features can help. Text, like a caption or headline, can also be added. The “Tools” drop-down menu has a “Sharpen” option that can help make a blurry image look clearer, which improves the quality of the image.

5. ResizePixel

This is another easy-to-use tool that lets you change the size of images. Choose the width and height in pixels, and then choose whether you want the final image to be compressed without losing quality or resized in kilobytes or megabytes. You can also keep the files the same, or change them to JPG, PNG, GIF, WEBP, TIFF, or BMP.

Keep in mind that the automatic compression mode will make the image smaller without affecting its quality in any way that you can see. If you want to have more control over the size of the file, you can change the size of the image to kilobytes or megabytes. It’s important to point out that image size is important because large images can make your website take longer to load, which can hurt your conversion rates.

6. Bulk Image Resizer

Bulk Resize is easy to understand and use. The menu is on the left side of the screen, and depending on what you choose, the screen will change. Scale by percent, longest side, width, height, and exact size are all options. “Longest side” means that you can choose a certain number of pixels for the photo’s longest side. For instance, let’s say you pick 800 pixels. Landscape or horizontal photos will now have a width of 800 pixels. The height of portrait/vertical photos will be 800.


You will need to know how to resize images online without losing quality if you run a website, manage social media, write a blog, or do anything else. Marketing, sales, and other online fields will continue to use visual content. Your audience loves to interact with images as long as they make the customer experience better and don’t make it worse.

Images should be nice to look at. Use the right tools from the list above to resize images for your website, social media, and other marketing materials to increase engagement and make them more appealing. You don’t have to pay anything to change the size of an image, so start today.

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