In a groundbreaking announcement, Beyoncé is set to perform during the halftime show of the Houston Texans vs. Baltimore Ravens NFL game on Christmas Day, December 25, 2024. This performance, taking place at NRG Stadium in her hometown of Houston, marks her first live rendition of tracks from her latest album, Cowboy Carter.
Netflix, venturing into live sports broadcasting, will stream the game and halftime show exclusively. The streaming giant has hinted at potential guest appearances from artists featured on Cowboy Carter, adding to the anticipation.
Beyoncé’s announcement was accompanied by a teaser video on Instagram, showcasing her in a cowboy hat atop a car adorned with roses, catching a football, with her song “AMERIICAN REQUIEM” playing in the background.
This isn’t Beyoncé’s first foray into NFL performances. She headlined the Super Bowl halftime show in 2013 and made a notable appearance in 2016 alongside Bruno Mars and Coldplay.
However, Netflix’s recent venture into live sports has faced challenges. A livestream of the Mike Tyson vs. Jake Paul boxing match was plagued by buffering and quality issues, raising concerns about the platform’s capability to handle high-traffic live events like the upcoming NFL game.
As the NFL game approaches, fans are eager to see how Beyoncé’s performance and Netflix’s live streaming will unfold, especially given the platform’s previous technical difficulties.